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Branding/Naming

Not only does Norvell IP specialize in all areas of intellectual property law, but Norvell IP attorneys understand the brand selection process and regularly work with branding agencies on such projects. Our preliminary risk analysis (“knock-out screening”) provides a quick and cost-effective way to assess the availability of new trademarks, service marks, slogans, designs, logos and brand identities. Our preliminary screening includes U.S., International and Internet registries. Based on the results of our preliminary risk analysis you can be confident in your selection of names in which to further pursue. The Naming & Branding Group efficiently advises its branding clients on the viability of name candidates early in the brand creation process so that your costs are greatly reduced and the likelihood of success is increased.