area of practice

Trademark

Trademark

Norvell IP attorneys are highly experienced in all aspects of trademark prosecution. We provide opinions regarding trademark availability, as well as other issues related to trademark selection such as whether a mark is entitled to legal protection. We are also well versed in all aspects of trademark prosecution, from the preparation of the initial application to overcoming refusals to register by the Patent and Trademark Office.

Once a mark is registered we will assist with the registration's maintenance to assure that it remains in force. Our firm also has extensive experience in international trademark clearance and prosecution matters, and can assist with the acquisition of trademark rights throughout the world. We work with our international associates to secure rights in a cost-effective manner. Where possible, we will take advantage of the Madrid Protocol, which allows direct filing of international applications through the U.S. Patent and Trademark Office.

Representative cases handled by Norvell IP attorneys

  • Sun Chemical Corporation, the largest printing ink manufacturer in the world.  Norvell IP managed the worldwide trademark portfolio.
  • Perry Ellis International, a leading designer, distributor and licensor of apparel and accessories that owns or licenses a portfolio of brands that includes 27 of the leading names in fashion such as Perry Ellis®, Axis®, Savane®, Original Penguin®, Cubavera®, Ping® Collection, Nike® Swim, Jantzen®, Gotcha®, and Grand Slam®.  Norvell IP counseled on brand clearance, licensing and trademark prosecution.
  • Swanson Tool Co., Inc., a leading hand tool manufacturer and producer of the famous SPEED® Square.  Norvell IP set up an international trademark management structure and secured worldwide trademark protection for Swanson’s core brands.
  • Villa Brands, Inc., a start-up tequila manufacturer.  Norvell IP counseled on searching, clearance and protection for a new brand of tequila.